International Franchising and Political Systems
a view and research agenda
DOI:
https://doi.org/10.22451/3002.nbr2024.vol10.2.10098Palabras clave:
franchising, corporate diplomacy, gastrodiplomacy, international business, exit strategy, conflictsResumen
El crecimiento exponencial de las franquicias, particularmente en los Estados Unidos, con una forma democrática de gobierno, ha sido el resultado de un entorno económico estable y ejemplos empresariales inteligentes de franquiciadores y franquiciados. De manera similar, las franquicias se han beneficiado de la participación de asociaciones industriales, así como de la voluntad política y regulaciones favorables. Esta estabilidad económica y social ha permitido que el formato económico crezca a nivel nacional y sea una importante estrategia de internacionalización para las marcas estadounidenses. De manera similar, ha sido una estrategia adoptada en economías emergentes y no democráticas. El propósito de este artículo es brindar una visión de las franquicias internacionales a través del lente de la diplomacia y brindar diferentes vías de investigación en las áreas de diplomacia corporativa, gastrodiplomacia y diplomacia alimentaria. Esto es importante en la era de los movimientos antiglobalización y de boicot de los consumidores.
Descargas
Citas
Adam, A., & Filippaios, F. (2007). Foreign direct investment and civil liberties: A new perspective. European Journal of Political Economy, 234, 1038–1052 DOI: https://doi.org/10.1016/j.ejpoleco.2006.08.006
Alon, I., & McKee, D. (1999). Towards a macro environmental model of international franchising. Mutinational Business Review, 7, 76-82.
Aydin, N., & Kacker, M. (1990). International outlook for U.S.-based franchisors. International Marketing Review, 7,43-53. DOI: https://doi.org/10.1108/02651339010143381
Ba Binh, N., & Terry, A. (2014). Meeting the Challenges for Franchising in Developing Countries: The Vietnamese Experience. Journal of Marketing Channels, 21(3),210-221. DOI: https://doi.org/10.1080/1046669X.2013.845642
Barkema, H. G., & Drogendijk, R. (2007). Internationalising in small, incremental or larger steps? Journal of International Business Studies, 38(7), 1132–1148. DOI: https://doi.org/10.1057/palgrave.jibs.8400315
Bolewski, W. (2019). Diplomatic engagement with transnational corporations: a path to sustainable governance. International Journal of Diplomacy and Economy, 5(1), 42-52. DOI: https://doi.org/10.1504/IJDIPE.2019.099140
Carvell, S. A., & Sherwyn, D. (2017). It Is Time For Something New: A 21st Century Joint-Employer Doctrine For 21st Century Franchising SYMPOSIUM ARTICLES IT IS TIME FOR SOMETHING NEW: A 21 ST CENTURY JOINT-EMPLOYER DOCTRINE FOR 21 ST CENTURY FRANCHISING. American University Business Law Review, 5. Retrieved from http://digitalcommons.wcl.american.edu/aublrhttp://digitalcommons.wcl.american.edu/aublr/vol5/iss1/3
Cheng, J., Lin, J., Tu. H, & Wu, N. (2007). Toward a stage model of the international franchise system development. Journal of Marketing Channels, 14, 65-83 DOI: https://doi.org/10.1300/J049v14n04_04
CIA.GOV (2024). Puerto Rico. Retrieved January 5, 2024, from: https://www.cia.gov/the-world-factbook/countries/puerto-rico/#government
Cooking Channel TV. (n.d.). U.S. Presidents' Favorite Foods. Retrieved January 5, 2024, from Cooking Channel TV: https://www.cookingchanneltv.com/recipes/photos/u-s--presidents--favorite-foods
Coriat, A, & Linares, F.H. (1989). Effectiveness of intelectual property rights in Venezuela. The Trademark Reporter, 79(1), 38-54.
Danovich, T. (2017). 'Supersizing Urban America': How U.S. Policies Encouraged Fast Food To Spread. Retrieved January 5, 2024, from NPR: https://www.npr.org/sections/thesalt/2017/06/15/527044693/-supersizing-urban-america-how-u-s-policies-encouraged-fast-food-to-spread
Dant, R.P., & Grunhagen, M. (2014). International Franchising research: Some thoughts on the what, where, when and how. Journal of Marketing Channels, 21, 124-132. DOI: https://doi.org/10.1080/1046669X.2014.917012
Dicke, T.S. (1992). Franchising in America: the development of the business method, 1840-1980. North Carolina: The University of North Carolina Press.
Elango, B. (2007). Are franchisors with international operations different from those who are domestic market oriented? Journal of Small Business Management, 45, 179-193. DOI: https://doi.org/10.1111/j.1540-627X.2007.00208.x
Global Franchise Team. (2021). Australia: The boom of franchising down under. Retrieved January 5, 2024, from www.global-franchise.com: https://www.global-franchise.com/insight/australia-the-boom-of-franchising-down-under
International Franchise Association. (2022). 2022 Franchising Economic Outlook. International Franchising Association
Li, J., Shapiro, D., Peng, M., & Ufimtseva, A. (2022). Corporate Diplomacy in the age of U.S.- China Rivalry. Academy of Management Perspectives, 36(4), 1007-1032. DOI: https://doi.org/10.5465/amp.2021.0076
Madanoglu, M., Alon, I., & Shoham, A. (2017). Push and pull factors in international franchising. International Marketing Review, 34(1), 29-45. DOI: https://doi.org/10.1108/IMR-03-2015-0037
Madureira, L., Sergeenko, I., & Zaimeko, S. (2023). Competitive Intelligence and International Business Development Strategies for Multinational Enterprises in Conflict Zones: A Study of the Fast-Food Industry During the Russia-Ukraine Conflict. Journal of Intelligence Studies in Business, 13(Special Issue 1), 10-32.
Matwick, K., & Matwick, K. (2020). Trump-Kim 2018 Singapore Summit and culinary diplomacy: the role of food and symbols in international relations. Place Branding and Public Diplomacy, 18, 65-76. DOI: https://doi.org/10.1057/s41254-020-00188-x
Mayer-Heft, G., & Samuel-Azran, T. (2022). Efficacy of Gastrodiplomacy. Food Studies: An Interdisciplinary Journal, 13(1), 25-40. DOI: https://doi.org/10.18848/2160-1933/CGP/v13i01/25-40
Monteiro, R., & Meneses, R. (2015). The relevance of business diplomacy in internationalization process: an empirical study. International Journal of Business and Globalization, 15(1), 20-44. DOI: https://doi.org/10.1504/IJBG.2015.070221
Ordeix-Rigo, E., & Duarte, J. (2009). From public diplomacy to corporate diplomacy: Increasing corporation’s legitimacy and influence. American Behavioral Scientist, 53(4), 549-564 DOI: https://doi.org/10.1177/0002764209347630
Ortega Burgos, E., & Martín Jiménez, J. C. (2015). El sistema de franquicias en España: pasado, presente y perspectivas del futuro. In E. (. Ortega Burgos, La Franquicia (pp. 39-56). Navarra: Editorial Aranzadi, SA.
Paul, J., & Rosado-Serrano, A. (2019). Gradual Internationalization vs Born-Global/International new venture models: A review and research agenda. International Marketing Review, 36(6), 830-858. DOI: https://doi.org/10.1108/IMR-10-2018-0280
Phin, P., Zamborsky, P., & Kruesi, M.A. (2023). Achieving Institutional Isomorphism in International Franchising through Knowledge Transfer: Evidence from the Food and Beverage Industry in Cambodia. International Journal of Hospitality and Tourism Administration, 24(5), 845-876. DOI: https://doi.org/10.1080/15256480.2022.2055696
Plitt, Jane R. (2019). Martha Matilda Harper and the American Dream. How One Woman Changed the Face of Modern Business. Jade Publishing.
Quartz, (2016). McDonald’s Plans to Revive Its Brand in China by Getting Out of the Restaurant Business. Retrieved January 5, 2024, from: https://qz.com/713411/mcdonalds-plans-to-revive-its-brand-in-china-by-getting-out-of-the-restaurant-business/
Roberts, R., Frazer, L., and Thaichon, P. (2022). A Western franchise in Shanghai, China: a late entrant’s success. Journal of Strategic Marketing, 30(6), 606-626. DOI: https://doi.org/10.1080/0965254X.2020.1823457
Rosado-Serrano, A. (2016). Store in Store franchising Strategy: The Trend in Franchising Negotiation. Newman Business Review, 2(1), 20-37. DOI: https://doi.org/10.22451/3002.nbr2015.vol1.1.6001
Rosado Serrano, A. (2018). International Franchising Partnerships: Theoretical Underpinnings and Empirical Evidence [ Unpublished doctoral dissertation, University of Puerto Rico
Rosado-Serrano, A. (2023). Adaptación de las formas de expansión de la franquicia en entornos dinámicos. [Published doctoral dissertation, University of Seville
Rosado-Serrano, A. & Navarro-García, A. (2023). Alternative Modes of Entry in Franchising. Journal of Business Research, 157, 113599. https://doi.org/10.1016/j.jbusres.2022.113599 DOI: https://doi.org/10.1016/j.jbusres.2022.113599
Rosado-Serrano, A., & Paul, J. (2018). A new conceptual model for international franchising. International Journal of Hospitality Management, 75, 179–188. DOI: https://doi.org/10.1016/j.ijhm.2018.05.024
Rosado-Serrano, A., Paul, J., & Dikova, D. (2018). International franchising: A literature review and research agenda. Journal of Business Research, 85, 238–257. DOI: https://doi.org/10.1016/j.jbusres.2017.12.049
Rui Zhu, & Argo, J. J. (2013). Exploring the Impact of Various Shaped Seating Arrangements on Persuasion. Journal of Consumer Research, 40(2), 336–349. https://doi-org.uprrp.idm.oclc.org/10.1086/670392 DOI: https://doi.org/10.1086/670392
Ruffino, G. (2024). McDonald's CEO blames 'misinformation' for Middle East losses. Retrieved January 5, 2024, from: https://www.euronews.com/business/2024/01/05/mcdonalds-boss-blames-misinformation-over-israel-stance-for-business-losses
Siggel, E., Naisonneuve, P., & Fortin, E. (2006). Franchising and the Potential for Economic Development in Africa. Canadian Journal of Development Studies, 27(2), 223-238. DOI: https://doi.org/10.1080/02255189.2006.9669138
Small, A. (2017). How Fast Food Cornered the Urban Market. Retrieved January 5, 2024, from Bloomberg: https://www.bloomberg.com/news/articles/2017-03-31/how-the-government-promoted-fast-food-in-cities
Spence, C. (2016). Gastrodiplomacy: Assessing the role of food in decision-making. Flavor, 5(4). DOI 10.1186/s13411-016-0050-8 DOI: https://doi.org/10.1186/s13411-016-0050-8
Suntikul, W. (2019). Gastrodiplomacy in tourism. Current Issues in Tourism, 22(9), 1076-1094. DOI: https://doi.org/10.1080/13683500.2017.1363723
Ting Lee, S., & Shik Kim, H. (2021). Food fight: gastrodiplomacy and nation branding in Singapore’s UNESCO bid to recognize Hawker culture. Place Branding and Public Diplomacy, 17, 205-217. DOI: https://doi.org/10.1057/s41254-020-00166-3
Tschoegl, A. (2007). McDonald's -- Much Maligned, But an Engine of Economic Development. Global Economy Journal, 7(4). https://doi.org/10.2202/1524-5861.1327 DOI: https://doi.org/10.2202/1524-5861.1327
Webber, Robert (2013). An introduction to franchising. Hampshire: Palgrave Macmillan DOI: https://doi.org/10.1007/978-1-137-29610-8
Westermann-Behaylo, M. K., Rehbein, K., & Fort, T. (2015). Enhancing the concept of corporate diplomacy: encompassing political corporate social responsibility, international relations, and peace through commerce. Academy of Management Perspectives, 29(4), 387-404. DOI: https://doi.org/10.5465/amp.2013.0133
Zaru, D. (2016). Feathers fly over Donald Trump eating fried chicken with a fork. Retrieved January 5, 2024, from CNN Politics: https://www.cnn.com/2016/08/02/politics/donald-trump-eats-kfc-knife-fork
Publicado
Cómo citar
Número
Sección
Licencia
Derechos de autor 2024 Alexander Rosado-Serrano
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
