Franquicias internacionales y sistemas políticos
visión y agenda de investigación
DOI:
https://doi.org/10.22451/3002.nbr2024.vol10.2.10098Keywords:
franchising, corporate diplomacy, gastrodiplomacy, international business, exit strategy, conflictsAbstract
Franchising exponential growth, particularly in the United States, with a democratic form of government, has been a result of a stable economic environment, savvy entrepreneurial examples of franchisors and franchisees. Similarly, franchising has benefited from the participation of industrial associations as well as political will and favorable regulations. This economic and social stability has permitted the economic format to grow domestically and be an important internationalization strategy for US brands. Similarly, it has been a strategy adopted in emerging and non-democratic economies. The purpose of this article is to provide a view of international franchising through the lens of diplomacy and provide different avenues of research in the areas of corporate diplomacy, gastrodiplomacy, food diplomacy. This is important in the era of anti-globalization and consumer boycott movements.
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