El emprendimiento en la generación Z, basada en la capacidad emprendedora y la cultura financiera

Gonzalo Teófilo Moya Bejar; Sinoé Geofrey Bahamondes García; Julio Augusto Sobenes Salas; Juan Manuel Alarcón Mansilla; César Augusto Medrano Rodríguez

doi:10.22451/3002.nbr2024.vol10.2.10100

Authors

Gonzalo Teófilo Moya Bejar Universidad Tecnológica del Perú, Arequipa
Sinoé Geofrey Bahamondes García Universidad Tecnológica del Perú, Arequipa, Perú
Julio Augusto Sobenes Salas Universidad Tecnológica del Perú, Arequipa, Perú
Juan Manuel Alarcón Mansilla Universidad Católica Santa María, Arequipa, Perú
César Augusto Medrano Rodríguez Universidad Tecnológica del Perú, Arequipa, Perú

DOI:

https://doi.org/10.22451/3002.nbr2024.vol10.2.10100

Keywords:

entrepreneurial capacity, personal realization capacity, planning capacity, capacity to relate socially, creative capacity, financial culture

Abstract

Objective: To analyze the entrepreneurial capacity and its association with financial culture in generation Z, this generation is the one called to drive, in the short term, the economic and social growth of a region connected to a global market and interacting in a digital environment. Method: It follows the route of the quantitative, non-experimental, transversal approach of relational level; an instrument was applied for the variables entrepreneurial capacity and culture each one composed of 4 dimensions, to a sample of 470 elements of the Z generation of Arequipa, Peru, Results: Finding a positive average relationship explained by the Rho Spearman test of 0.568. Conclusion: It was found that the entrepreneurial capacity made up of the capacities of personal fulfillment, planning, social relations and creativity, have a weak average association with financial culture in generation Z; this finding can be explained by the little face-to-face interaction between the years 2020 and 2022, prior to the research. In this sense, the members of generation Z have interacted remotely, limiting the development of the mentioned capacities.

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Author Biographies

Gonzalo Teófilo Moya Bejar , Universidad Tecnológica del Perú, Arequipa

MBA with specialization in General Management from the San Pablo University Graduate School - IEP, Madrid Spain; Master in Higher Education and Educational Management from UTP. Candidate to Doctor in Business Administration - DBA by UNSA. Candidate to Master in Economics with mention in Public Management by UNSA. Degree in Business Administration from the Catholic University of Santa Maria; diplomas in human resources, logistics, foreign trade, specialty courses in data science - digital marketing - project management.

Sinoé Geofrey Bahamondes García, Universidad Tecnológica del Perú, Arequipa, Perú

Entrepreneur and dreamer, son, father and husband, with Jesus and humility as company. D. in Strategic Business Administration from UTEL Mexico, MBA from the University of Tarapaca in Chile, Specialty in Finance and Bachelor of Business Administration from UCSM, University Professor at various universities in Arequipa, Master Nonverbal Behavior from the University of UDIMA and Behavor and Law Spain, Certified Practitioner in Micro Expressions by the Center For Body Language of Belgium, Personal and Executive Coach certified in TISOC Spain.

Julio Augusto Sobenes Salas, Universidad Tecnológica del Perú, Arequipa, Perú

Economist, Master in Business Economics, Master in University Teaching and Pedagogical Research, Graduate and undergraduate University Teacher, Business Consultant in financial and non-financial services, Private and Public investment projects. Unsa, UTP, Jorge Basadre Tacna.

Juan Manuel Alarcón Mansilla, Universidad Católica Santa María, Arequipa, Perú

Master's Degree in Marketing from Universidad Nacional de San Agustín (UNSA) and a Bachelor's Degree in Business Administration from Universidad Católica de Santa María (UCSM). University professor at the Catholic University of Santa Maria de Arequipa, he has professional experience in state and private companies, as Head of Department of Plans and Budget at SEDAPAR S.A. and as former Head of Purchasing at DIMEXA S.A.

César Augusto Medrano Rodríguez, Universidad Tecnológica del Perú, Arequipa, Perú

Master in Strategic Business Administration, MBA-CENTRUM, at the Pontificia Universidad Católica del Perú, Bachelor in Economics, Specialization in Formulation and Management of Innovation and Creativity Projects, SME Management, Financial Management, Management of Fairs, Business Roundtables and Business Missions and Educational Management. He has worked as an Official in the Financial and Banking System, currently he is Academic Coordinator of the Technological University of Peru - UTP. Consultant and Economic - Business Advisor.

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