International Franchising and Political Systems
a view and research agenda
DOI:
https://doi.org/10.22451/3002.nbr2024.vol10.2.10098Palabras clave:
franchising, corporate diplomacy, gastrodiplomacy, international business, exit strategy, conflictsResumen
El crecimiento exponencial de las franquicias, particularmente en los Estados Unidos, con una forma democrática de gobierno, ha sido el resultado de un entorno económico estable y ejemplos empresariales inteligentes de franquiciadores y franquiciados. De manera similar, las franquicias se han beneficiado de la participación de asociaciones industriales, así como de la voluntad política y regulaciones favorables. Esta estabilidad económica y social ha permitido que el formato económico crezca a nivel nacional y sea una importante estrategia de internacionalización para las marcas estadounidenses. De manera similar, ha sido una estrategia adoptada en economías emergentes y no democráticas. El propósito de este artículo es brindar una visión de las franquicias internacionales a través del lente de la diplomacia y brindar diferentes vías de investigación en las áreas de diplomacia corporativa, gastrodiplomacia y diplomacia alimentaria. Esto es importante en la era de los movimientos antiglobalización y de boicot de los consumidores.
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