Factores que inciden en la elección de una entidad bancaria en la ciudad de Arica

Daniel Omar Viera Castillo; Mario Alonso Flores Loredo; José Enrique Jofré Aburto; Michelle Andrea Veas González; Xavier Alonso Zárate Vargas

doi:10.22451/5817.ibj2025.vol9.1.11099

Authors

Daniel Omar Viera Castillo Universidad de Tarapacá en Arica, Chile.
Mario Alonso Flores Loredo Universidad de Tarapacá, Arica, Chile. https://orcid.org/0000-0002-3001-6797
José Enrique Jofré Aburto Universidad de Tarapacá, Arica, Chile https://orcid.org/0009-0008-5691-2865
Michelle Andrea Veas González Universidad de Tarapacá, Arica, Chile https://orcid.org/0009-0007-1615-9103
Xavier Alonso Zárate Vargas Universidad de Tarapacá, Arica, Chile https://orcid.org/0009-0005-2936-7134

DOI:

https://doi.org/10.22451/5817.ibj2025.vol9.1.11099

Abstract

The purpose of this study is to determine the factors that influence bank selection by customers in Arica, Chile. For this purpose, four factors were identified from previous studies, such as: Quality, Reputation, Location and Promotion. To carry out the study, a binary logistic regression analysis model was performed due to the nature of the dependent variable. From a total of 165 face-to-face respondents, it is concluded that there is a positive and significant relationship between the quality factor and bank selection. However, factors such as reputation, location, and promotion do not have a positive and significant influence on the selection of a bank by the people of Arica. Therefore, it differs from what has been proposed by other authors in their previous research.

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Author Biographies

Daniel Omar Viera Castillo, Universidad de Tarapacá en Arica, Chile.

Doctor en Dirección y Organización de Empresas. Profesor Titular de la Escuela Universitaria de Administración y Negocios de la Universidad de Tarapacá en Arica, Chile. Su profesión es Ingeniero Comercial de la Universidad Católica del Norte y posee los siguientes grados académicos: Master en Economía y Master en Ingeniería Industrial, de la Universidad de Los Andes de Colombia. Doctor en Dirección y Organización de Empresas de la Universidad Rey Juan Carlos de Madrid. Su experiencia profesional incluye muchos años como miembro de directorio, gerente, asesor y consultor especializado en empresas de diverso tipo en Chile, Perú y Colombia. Arica, Chile.

Mario Alonso Flores Loredo, Universidad de Tarapacá, Arica, Chile.

Electronic Engineer and Industrial Engineer, Master of Business Administration (MBA) and Master in Business Administration from an institution in Bordeaux, France. He holds a PhD in Education Sciences and has more than 14 years of experience as a full-time academic at the University of Tarapacá. He currently serves as head of the Information and Management Control Engineering program at the same institution.

José Enrique Jofré Aburto, Universidad de Tarapacá, Arica, Chile

Graduates of the University of Tarapacá, with degrees in Business Administration from the same institution.

Michelle Andrea Veas González, Universidad de Tarapacá, Arica, Chile

Graduates of the University of Tarapacá, with degrees in Business Administration from the same institution.

Xavier Alonso Zárate Vargas, Universidad de Tarapacá, Arica, Chile

Graduates of the University of Tarapacá, with degrees in Business Administration from the same institution.

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