Internacionalidad en Dirección Comercial y Ventas, revisión de las últimas novedades de la literatura científica

Jorge Bullemore

doi:10.22451/3002.nbr2017.vol3.1.10006

Authors

Jorge Bullemore Universidad del Desarrollo, Chile http://orcid.org/0000-0003-3731-7020

DOI:

https://doi.org/10.22451/3002.nbr2017.vol3.1.10006

Keywords:

Dirección comercial, ventas, internacional, revisión literatura, Iberoamérica

Abstract

El objetivo de este artículo es presentar las últimas novedades de la investigación científica en el ámbito de la dirección comercial y ventas con énfasis en la internacionalización, y particularmente en los mercados emergentes. Se desarrolló una revisión de aquella literatura científica que ha sido publicada entre comienzos del año 2016 y lo que va del año 2017 (ediciones hasta el mes de mayo), en revistas científicas de alto impacto. Entre los principales hallazgos podemos destacar que a pesar de una creciente globalización aun persisten grandes diferencias culturales entre países desarrollados y los países emergentes.

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