Entrepreneurial Bricolage Theory: The use of recycled steel containers as an alternative mode of entry

Alexander Rosado-Serrano; Antonio Navarro-García; Carola M. Nárvaez-Rosario

doi:10.22451/3002.nbr2025.vol11.1.10105

Authors

Alexander Rosado-Serrano Universidad Interamericana de Puerto Rico http://orcid.org/0000-0002-7361-8173
Antonio Navarro-García Universidad de Sevilla, España
Carola M. Nárvaez-Rosario Universidad Interamericana de Puerto Rico

DOI:

https://doi.org/10.22451/3002.nbr2025.vol11.1.10105

Keywords:

Emprendimiento, modos alternos de entrada, contenedores de acero, reciclaje, entrepreneurial bricolage

Abstract

Traditional business development has been undergone in physical stores in small towns and shopping centers. Recently, entrepreneurs selected entry modes such as shipping containers, mobile and tow trucks to open stores for food consumption and other consumer goods and services. We used entrepreneurial bricolage theory to explore if the motivations for this selection are based on a sustainable perspective or convenience and costs. We conducted a survey of university students and found that young entrepreneurs still favor opening stores in traditional locations such as city centers in small towns as well as the adoption of alternative modes of entry such as steel shipping containers. This paper expands the limited literature on the reutilization of shipping containers for business development.

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Author Biographies

Alexander Rosado-Serrano, Universidad Interamericana de Puerto Rico

1)Universidad de Sevilla- Research Scholar

2) Universidad Interamericana de Puerto Rico- Arecibo

Facultad de Ciencias económicas y administrativas- Programa Graduado y Subgraduado

Antonio Navarro-García, Universidad de Sevilla, España

Dean of the Faculty of Economics and Business, University of Seville, Spain. Professor of Marketing in the area of Marketing and Market Research. His publications are in the areas of exports, distribution channels, and franchising.

Carola M. Nárvaez-Rosario, Universidad Interamericana de Puerto Rico

Assistant Professor at the Interamerican University of Puerto Rico in the areas of Hispanic Studies, Theology, and History. She holds a Master of Arts in Theological Studies (UCB), a Doctorate in Philosophy and Letters in American History (UIPR), and a Doctorate in Philosophy and Letters in Hispanic Studies with a concentration in Hispanic American Literature (UPR).

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