Franchising as strategy for internationalization of Family Firms: an exploratory study

Alexander Rosado-Serrano

doi:10.22451/3002.nbr2017.vol3.1.10007

Authors

Alexander Rosado-Serrano Universidad de Puerto Rico http://orcid.org/0000-0002-7361-8173

DOI:

https://doi.org/10.22451/3002.nbr2017.vol3.1.10007

Keywords:

Franchising, Family Firms, Internationalization, Latin America

Abstract

Family business is the most prevalent form of business thru out Latin America. Franchising has been a strategy used by many firms to expand domestically and internationally. Internationalization theories indicate that firms tend to expand to culturally close markets/countries. Family Business theories indicate that family firms have specific advantages in comparison with non-family firms. The purpose of this paper is to conduct a literature review about franchising family firms in Latin America to develop a theoretical model for their internationalization process using franchising.

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Author Biography

Alexander Rosado-Serrano, Universidad de Puerto Rico

Escuela Graduada de Administración de Empresas

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